Time+Tide is one of the world’s leading publishers of watch content. They publish a minimum of three stories a day on the website. They also pop up on screens where you least expect it, care of partnerships with CNN and other major global media outlets. Their passion for watches is real, and it’s everywhere.
To accommodate Time+Tide’s immense traffic the site was fractured into 3 parts.
A Headless Shopify site utilising Gatsby React manages the store, heavily modified WordPress acts as a source of content with custom algorithm feeds filtering content to the users on both platforms.